What’s Going On Here?
From Executive to Beginner Again
What happens when you’ve built a whole career in tech, led global teams, spoken on stages, and then… it all ends?
This is my origin story for SunshineCX: part business launch, part personal reckoning. I walk through:
The fear of starting over (and being seen without the shiny title)
What burnout really looked like for me
My shift from chasing recognition to chasing purpose
How I want to build something new in the NYC small business scene
And why I believe your bodega deserves better CX than your last SaaS renewal
If you’re starting over, questioning your path, or trying to make work feel meaningful again, welcome. Let’s f*cking go.
Where it all begins.
In the first edition of What’s Going On Here, I dig into why CX is bigger than any one department, and why real, human-centered experience design matters. Plus: a few promises from me to you about how SunshineCX shows up for small businesses ready to shine.