What’s Going On Here?
AI Failure Is a Human Problem
Most AI support launches don’t fail loudly… they just don’t change anything. This piece looks at why treating AI as “just another channel” keeps outcomes stuck, and what actually has to shift before AI is able to matter.
From Executive to Beginner Again
What happens when you’ve built a whole career in tech, led global teams, spoken on stages, and then… it all ends?
This is my origin story for SunshineCX: part business launch, part personal reckoning. I walk through:
The fear of starting over (and being seen without the shiny title)
What burnout really looked like for me
My shift from chasing recognition to chasing purpose
How I want to build something new in the NYC small business scene
And why I believe your bodega deserves better CX than your last SaaS renewal
If you’re starting over, questioning your path, or trying to make work feel meaningful again, welcome. Let’s f*cking go.
Where it all begins.
In the first edition of What’s Going On Here, I dig into why CX is bigger than any one department, and why real, human-centered experience design matters. Plus: a few promises from me to you about how SunshineCX shows up for small businesses ready to shine.