Totally Fair Questions

SunshineCX Basics

  • Huge no. I’ve seen worse. Promise.

  • I work with small businesses, scaling startups, and growing support teams that are ready to stop guessing and start building systems that work. If you care about your customers but your ops are a little messy, I’m your person.

  • Definitely not! I’ve worked with SaaS, e-commerce, service businesses, retailers, artists, and non-profits. If you have customers (or clients, patients, users, etc.) and want to support them better, we’re good!

  • Yes, absolutely. If you’re not sure whether you need a new tool, a new hire, or just a better system, I can help you sort it out. Let’s start with a free consult, and we’ll get clear on what would actually make a difference for your business.

  • Both. I’ll help you audit your stack, pick the right tools, and then set them up so your team isn’t stuck googling how to write a macro at 11pm.

  • Great! I love working alongside internal teams to clean up systems, coach through change, or take on fractional leadership while you grow. I don’t come in to replace people—I help them thrive.

  • I sure do!

    Hiring a fractional CX leader means you get the expertise of a seasoned CX Executive without the overhead of a full-time hire.

    At SunshineCX, I step in as your part-time or project-based CX lead, helping you design strategy, build systems, and guide your team—just like an in-house VP of CX or Head of Support would. You get the clarity, leadership, and execution support you need, tailored to your stage of growth. You get high-impact support, scaled to your budget and bandwidth.

    It’s ideal for:

    • Startups not yet ready for a full-time CX hire

    • Teams in transition who need temporary leadership

    • Businesses testing new channels, tools, or customer models

    • Founders or execs who need a trusted CX thought partner

For Small Businesses

  • Nope. In fact, you’re exactly who I built SunshineCX for. If you’re running a service business, shipping products, or juggling ten hats—having systems that support your work (and your sanity) makes a big difference.

  • Not at all. I work with plenty of solo founders and small shops who are getting ready to hire—or just want to stop doing everything manually. If you’ve got customers and a to-do list a mile long, we can start there.

  • I hear “I’m not technologically inclined” or “I’m not a techy” a lot.

    And I would absolutely love to work with you! I meet you where you are. Whether you’re on Gmail and sticky notes or already halfway into a help desk platform, I’ll help you get the most out of what you’ve got—or upgrade smartly when it makes sense.

  • Not if I can help it. I offer project-based work, hourly consulting, and longer-term retainers depending on what you need. We’ll scope it based on what actually helps you, not what pads the invoice.

    If you have a budget that you need to work within, let me know what that is up front. Don’t be afraid if it’s small, as fashion icon Tim Gunn would say, we’ll make it work!

  • Nope. I’ve seen it all. Bring the chaos—I’ll bring the plan.

For Startups

  • Yes. Please. Now is exactly the right time. Most teams wait until things break or until they are overwhelmed with support emails —then waste time and money fixing what could’ve been built right in the first place. I’ll help you set up systems that scale with you, not against you.

  • Absolutely. I’ve helped founding teams set up support from scratch… we’re talking tools, help centers, macros, hiring plans, you name it. You don’t need to be “big enough.” You just need to care about getting it right.

  • Definitely. I can partner with your CX lead, coach newer hires, or act as a fractional head while you scale. I’m not here to replace anyone—I’m here to help your team work smarter and feel less overwhelmed.

  • Yes. I can help you pick, implement and optimize them, so they actually work for your team. If you're switching platforms or setting up your first one, I’ll help you make decisions that don’t turn into regrets.