Your Next Favorite Consultant

(Probably)

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At SunshineCX, I partner with growing companies to design support and customer experiences that shine. Whether you're rolling out AI-driven tools or rethinking your customer operations from the ground up, I bring the strategy, systems, and support to help you scale with confidence.

The result? Lower costs, higher satisfaction, and a CX strategy that’s ready for what’s next.

Hi, I’m Erica Clayton!

Founder of SunshineCX, longtime CX leader, AI enthusiast, and proud cat lady.

I’ve spent nearly 15 years guiding customer experience teams through growth, transformation, and the occasional wild pivot. From scrappy startups to global enterprises, my work always centers the humans behind the data, your customers and your team.

I started SunshineCX because I believe great customer experiences shouldn’t be reserved for tech giants with bloated budgets. Small businesses and scaling teams deserve systems that are efficient, affordable, and actually human.

You don’t need a million-dollar AI rollout (you really, really don’t) or a full reorg. You need someone who can cut through the noise, fix what’s broken, and build support systems that last.

That’s me. I do CX with street-level strategy and executive-level insight.
Whether it's taming your tools, training your team, or making sure your support isn’t making things worse, I’ve got you.

If you’re ready to move past messy systems and start building real infrastructure, SunshineCX is here.

(AI helped me write this bio)

Let’s Chat!

Interested in working together? Submitting this form is the best way to get in touch!

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